Trade FAMs

Seeing is believing. We organize high-impact Familiarization (FAM) trips that immerse key buyers and decision-makers in your destination's unique offerings.

Services Offered

Vetted Buyers

We identify and invite only the most relevant industry leaders, top-producing agents, and decision-makers from major tour operators and OTAs.

Curated Itineraries

Design immersive experiences that showcase market-ready products, highlight unique selling points, and inspire product development.

Logistics Management

Handle all trip logistics including flights, accommodations, ground transportation, meals, and activity bookings.

Post-Trip Engagement

Facilitate post-trip reporting, content creation, and follow-up to ensure FAM insights translate into bookable products.

China Explainer

FAM groups typically range from 8-20 participants for optimal group dynamics and in-depth engagement.
Best practice is to include a mix of product managers, sales directors, and top-performing agents.
Itineraries should balance structured product experiences with free time for exploration.
Post-FAM follow-up should include product co-creation workshops to accelerate time-to-market.

Case Studies

Trade FAMs

Sample Destination Board

Luxury product FAM with top China tour operators

Invited 15 senior product managers from China's top luxury travel companies
Five-day itinerary focused on exclusive experiences and luxury accommodations
Included site inspections at 12 hotels, 8 attractions, and 6 unique dining venues
Conducted product development workshop on final day to co-create new itineraries
Resulted in 8 new luxury products launched within 90 days across major OTAs

Trade FAMs

Services Offered

Vetted Buyers

Curated Itineraries

Logistics Management

Post-Trip Engagement

China Explainer

Case Studies

Sample Destination Board

Trusted by Leading Brands

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