Trade PR & Relationship Management

We act as your local representative office, maintaining year-round communication with key accounts, wholesalers, and media outlets to ensure long-term industry loyalty.

Services Offered

Key Account Management

Make regular sales calls to existing travel trade partners, develop new partnerships, and conduct in-person training to enable partners to create the best products.

B2B Media Relations

Maintain relationships with key travel trade publications and media. Disseminate news, pitch stories, and provide media monitoring services.

Press Office Services

Act as your China press office to handle inquiries, distribute press releases, and manage media clipping and monitoring.

Events & Co-op

Attend media and industry events on behalf of clients. Source co-op opportunities and organize media events to amplify your brand voice.

China Explainer

Consistent, year-round engagement is more effective than sporadic high-touch campaigns.
Face-to-face meetings remain critical in Chinese business culture; plan quarterly sales visits.
Crisis communication protocols should be established upfront and tested regularly.
Trade relationship programs typically deliver ROI within 12-18 months of sustained engagement.

Case Studies

PR & Representation

English Heritage

Full brand representation in China

Provided full market representation service in China for a leading cultural heritage organization
Assembled an experienced account team in PR, travel trade marketing and social media marketing
Account team is supported by shared resources in creative, research and event services
Assisted client with logistics, translation and business meetings during China visits
Secured media coverage and trade show exposure at no additional cost