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PR & Marketing
Travel Trade
Representation Research Insights AI
EN | 中文
PR & MARKETING

Web & Mobile

We develop localized Chinese websites, WeChat Mini-Programs and native Apps with navigation and content specifically designed to meet Chinese consumer needs and preferences.

Services Offered

01

Content

Adapt website content, including text, images, and multimedia, into Chinese without losing the original message or brand identity. Ensure the content resonates with the local culture, values, and customs.

02

Performance & Usability

Optimize resource loading to improve access speed of the website in China. Tailor the website's interface and navigation to suit preferences of the Chinese audience, ensuring it's mobile-friendly.

03

Regulatory

Ensure that the website adheres to local laws, regulations, and cultural norms, including domain registration, ICP (Internet Content Provider) filing and maintenance.

04

Promotion

Implement SEO strategies specific to Chinese search engines, including keyword research and content optimization in Chinese to improve visibility in local search results.

China Explainer

  1. Prioritize mobile-first design —over 95% of Chinese internet users access the web on mobile devices.
  2. Host your website locally in China and obtain an ICP filing to ensure fast load times and legal compliance.
  3. Integrate with Chinese platforms like WeChat and Weibo to drive traffic and enable social sharing.
  4. Localize beyond translation —adapt visuals, layout, and user flows to match Chinese consumer expectations.

Case Studies

Web & Mobile Development

Small Luxury Hotels of the World

Chinese web site localization, hosting and technical maintenance

  • .cn domain name registration
  • Solid domain holding agreement safeguarding client's intellectual property rights
  • ICP filing and annual maintenance
  • Local hosting and performance optimization
  • UI & Content localization
  • Booking Engine (Sabre Synxis) Localization
  • Loyalty program integration
Web & Mobile Development

LA Tourism

Chinese web site localization, hosting and technical maintenance

  • .cn domain name creation & registration
  • Created the simple 'helloLA.cn' domain name to make it easier for Chinese consumers to access the website
  • LA Neighborhood map development —interactive map showcasing LA's neighborhoods with video introductions
  • Dedicated section on Chinese-friendly services
  • WeChat content integration —select posts from LA Tourism's official WeChat account synchronized to the website

Brands We've Worked With

Small Luxury Hotels
LA Tourism
Tourism Australia
Visit Britain
PromPeru
Swiss Tourism
Dubai Tourism
Singapore Tourism
Tourism New Zealand
Universal Beijing
Bacardi
Whitley Neill

CAN WE HELP YOU WITH WEB & MOBILE?